Most companies purchase customized gifts with the purpose to promote their corporate culture.
With different corporate gift customization, the customers and employees that received the gift will have a real sense of belonging.
When giving out corporate gifts, it often has a very clear purpose. Those purposes are including of enhancing the relationship with customers, increasing product sales, the need for public relations, etc.
Therefore, we need to customize different gifts for customers according to different purposes. This is very important and all enterprises need to keep this in mind.
Problem Facing While Trying to Source For the Right Gifts
For companies
- The types of gifts purchased are too common. Employees may not like it, and it is difficult to match their preferences. It is impossible to meet the needs of each employee, and the company’s gifting effort can be a waste.
- Whenever having corporate gifting, consumes a lot of manpower and material resources.
For Employees
- They tend to receive the same items from time to time, like a pen or mug, this will make them have no feeling at all even when they receive the gift.
- If the gift received by the employees is not what they need, they may even feel it is cumbersome for them. They don’t what they should do with it.
Why Do Companies Choose Customized Gifts?
1. Promotion of the Company’s Image
Customized gifts can help companies to promote their corporate image very well because personalized gifts can be printed with the company’s logo and patterns. As long as customers see the logo, they can easily remember the company. So, it is excellent publicity for corporate image.
2. Practical
Personalized gifts have better practical functions and are often used in daily life. Practical gifts, which are often used by customers after they get them, will better deepen the impression of the corporate brand in the minds of users.
3. Long Service Life
The service life of a product is not entirely determined by the quality of its products. However, companies that spend the same price will want gifts with longer service life. Gifts like umbrellas, thermos cups, power banks, and other gifts that are having long service life are among the popular gifts for most companies.
How to Satisfied Employees When Come to Gifts?
The problem that many companies encountered now is that their company is small and does not have a high budget. So, when come to corporate gifting, they are having the problem of how to satisfy the employees with the right gifts.
How to keep leaders satisfied:
Generally, this kind of procurement is characterized by high requirements on the supply chain, and no mistakes can be made. The purchaser is most concerned about whether his leader is satisfied.
Of course, the premise of the leader’s satisfaction is whether the person to whom we are gifted is satisfied, so in the final analysis, we must make sure that the person who receives the gift is satisfied.
How to satisfy the gift recipient:
I believe that you will hear very often when the employees inquired why not the company just giving them cash instead of a gift. When they say that, this means the gift that they received is not something that they want.
Bulk purchasing is a process of mutual benefit. On the one hand, companies or enterprises spend less money to buy gifts because they are buying them in bulk.
If the employee just buys one by himself, he won’t be able to get it for a low price. Therefore, it is like the company is helping employees to make a group purchase.
What Kind of Gifts are Good and Desirable?
Internet Companies
Generally, employees of internet-related companies spend most of their time working in front of a computer. For those who work 8-hour shifts, what kind of gifts should be given to them?
Well, gifts like a steam eye mask, lumbar pillow, U-shaped pillow, etc., are ideal because those employees are facing the computer every day, their eyes easily get fatigued, and sitting for a long time is not very good for the waist or neck. Therefore, these three kinds of gifts are recommended.
Travel Companies
This type of company is mainly based on travel, including employees and customers who are all travel enthusiasts.
First, when traveling abroad, you can recommend practical luggage, umbrellas, U-shaped pillows, storage bags, selfie sticks, etc.
Second, when you return home from travel, you must be physically and mentally tired. You can recommend neck massagers, foot baths, waist massagers, and eye massagers for them to relax.
In general, many of these types of things can be customized, not only in line with the wishes of employees and customers but also good publicity for the company.
Education Industry
This type of company is mainly aimed at children. Children just like toys and school supplies. We recommend children’s thermos cups, study sets, and sportswear.
You can also recommend building blocks, piggy banks, plush toys, etc., many schools also use a point system to encourage children to do something to earn points and then in exchange for these gifts. This, it does not only encourage children’s learning but also allows them to cultivate good habits.
Real Estate Companies
In general, customers come to a real estate company to buy a house. Buying a new home generally requires a lot of things. We recommend some necessities commonly used in households, such as small household appliances, humidifiers, kitchenware, air-cond, fans, cup sets, etc.
Visiting Customers
This type of gift should be more dignified and looks solemn, atmospheric, and practical. Ideal gifts include of a business case, notebook case, cup case, high-end pen holder, etc.
Enterprises and Institutions
Enterprises can purchase some affordable and practical company gifts to give to employees, such as home textiles, rice, grain, oil, food, etc. For some employees, such gifts can be very practical, and will also make enterprise employees feel very intimate.
What Gifts to Giveaway on Season Festivals?
During the seasonal festival, you can purchase some festival-related gifts and giveaways. This kind of gift will make everyone feel warm.
It is also a good idea to send personalized gifts to employees during the season festival. But you need to be a little creative. If the same thing is a giveaway every year, there will be no sense of novelty and surprise for employees. If the company sends personalized gifts to employees, it will make employees feel that the company is very creative and careful with employees.
Business Gifts For Customers
Business gift-giving is one of the important means for enterprises to maintain customer relationships and expand business boundaries. With the development of the e-commerce era, the scene of business gift-giving seems to be rarely mentioned, mainly because business gift-giving remains on offline.
But doing so will lead to the poor delivery of corporate gifts and does not achieve the effect of brand promotion.
In many cases, as a gift giver, enterprises do not feel the pressure brought by gift giving. Because of this, enterprises are more likely to ignore the subjective wishes and objective constraints of the recipient. Therefore, business gift giving is a very worthwhile study. We need to take a look at two common points in business gifts giveaway:
Unrelated: The gifts we give are not highly related to the corporate brand, and it is difficult for customers to match the corporate brand after receiving the gift.
No choice: Customers can’t choose gifts according to their preferences, and the customers are not satisfied with the gifts chosen by the company. This will lead to gifts that are originally well-intentioned, but in many cases, it has become a burden on receivers.
As far as the above two points are concerned, we used to have a lot of troubles with traditional business gifts, and the relationship of the gifts with our company is not obvious. Furthermore, it does not meet the customer’s wishes. Thus, it not only wasted company funds but will also put the relationship between the two parties into an embarrassing situation.
In this regard, the emergence of corporate gift customization undoubtedly solves these problems. Gift customization fundamentally meets the different needs of enterprises in business gifts, maintains the relationship between enterprises and customers, and greatly enhances corporate brand awareness.
As an experienced gift sourcing company, we have a complete range of products, and many high-end, atmospheric, as well as high-grade first-line brand products, are available for selection.
Those available gifts are including food, household appliances, outdoor fitness products, kitchenware, home textiles, electronic products, etc. Customers can choose according to their preferences.
Customers can choose the right product from thousands of products, and the customer can choose it independently, so the company does not have to guess the customer’s preferences, thus avoiding the problem of high cost and poor effect in business gifts giveaway.
We can source and provide you with various corporate gift customization. It is highly cost-effective and the choice is diversified.
The selection of products, design solutions, and customized finished products are all at your desire. You can customize them according to your customer requirements.
We as a professional enterprise customization company will help the customers to achieve what they want.